CareOne Celebrates 15 Years Of Service At Annual Leadership Conference

More than 300 company-wide leaders attended our annual conference to discuss developments in the health care industry, expand our skill sets, establish 2015 goals and celebrate 15 years of providing the highest quality of care.

The two-day event provided a unique opportunity to participate in team building exercises and interactive presentations on a variety of relevant topics, including the benefits of pet therapy, the art of creating 5 star cuisine for our patients, understanding the Impact Act, and a live focus group featuring case managers from 7 New York/New Jersey area hospitals.

CareOne’s Executive Vice President Elizabeth Straus kicked off the conference with her inspiring opening remarks reflecting on this past year’s incredible accomplishments which included millions of dollars raised for various charitable causes as well as clinical and operational successes and looking forward to the future.

“You have heard me speak before about my parent’s philosophies, which they instilled in me, regarding charity and how important it is in shaping who you are as a person.  All of our fundraising efforts and functions have also contributed to shaping the new CareOne, who we are today.  I hope you feel the new culture of our company, one that is aimed at valuing accomplishments, recognizing efforts and emphasizing compassion.  My father (CareOne CEO Daniel E. Straus) inspires me every day to achieve great things.   I gauge my own success by my ability to help others succeed – a philosophy that I believe has been instrumental in the way I have chosen to impact our company.

In the past 15 years, our centers throughout the country have cared for over 100,000 patients and residents, the majority of whom came to us to recover from a hospital stay and to return home.  And they did return home, in better health than when they came to us.  Many of our residents call our assisted living and long-term care centers home, and we strive to create an experience that is both dignified and compassionate.  This is an accomplishment that few companies can claim – to offer a career in which the primary mission is impacting other’s lives for the better.

While we have accomplished a lot this past year, we must also constantly challenge ourselves to achieve goals that we thought were unattainable, not allow barriers to get in our way, and not listen to those who say it can’t be done.  All of you are here to define the next 15 years and beyond for our company, and that starts today.”

Guest speaker Clifton Porter II, American Health Care Association SVP of Government Relations, shared his many years of experience in the health care field and offered the following guidance to our team: “People look to you to lead them. What’s important to you is important to them. Never ever expect something of your staff that you’re not willing to do yourself. There’s a tremendous amount of change in the health care environment, but if you’re committed to being a leader and doing what you need to do, you will make a difference.”

CareOne CEO Daniel E. Straus closed the conference with reflections on how the company and the senior care industry have changed over the past 15 years.

“Fifteen years ago, when CareOne and its many affiliated companies were founded, a large portion of the nursing home industry was operating under the protection laws of bankruptcy. It is entirely appropriate for you to wonder, based on these circumstances, why I would choose to begin building a new nursing home company. In fact, I had already built a successful nursing home company, Multicare, a New York Stock Exchange listed company with 175 nursing home facilities.  Multicare was sold in 1997. At the time of the sale, the New York Times wrote that Multicare was a jewel in the nursing home business in the quality of care and the quality of management.

So why would I decide to go back into the nursing home business after I had already successfully exited the business and the buyer of my company, as well as many other competitors, were operating under bankruptcy? The simple answer is I wanted to build a different kind of nursing home company. My vision was to penetrate suburban markets on the eastern coast of the United States.  I wanted to build a company that was not comprised of the same 30 or 40 vintage facilities that populate our industry. The idea was to build or acquire and renovate facilities that operate in geographic clusters. In some instances, facilities that operate on campuses offering multiple levels of care – nursing care, assisted living, memory care, home care.  More importantly, the company had to operate in a manner that had both the flexibility and durability to endure change. The company needed to be able to evolve within the ever-changing health care system and make these changes by constantly upping our game. And that’s exactly what we are doing today.

Here we are now 15 years later, CareOne is dominant and first in class in all of the markets we operate in. The company is still standing, which is no small accomplishment given the tremendous internal and external challenges we faced over the past 15 years. In truth, we are more than just standing. We are thriving, stronger than ever and the future is something we can embrace with confidence.”