CareOne, MirrorMirror Team Up To Fight Breast Cancer


Thursday, February 25, 2016

On Monday, Jan. 18, CareOne at Valley and MirrorMirror, both in Westwood joined together to raise money for The Breast Cancer Research Foundation. Both Westwood companies are run by two ambitious women, Danielle DeVincenzo and Melissa Debiak, determined to raise money for CareOne’s annual fundraiser, this year benefiting The Breast Cancer Research Foundation. In a month’s time, they planned the “Brows for Boobs” event. The event was attended by over 50 women, who came and had their eyebrows shaped and tweezed by Debiak, a renowned eyebrow artist. Debiak generously donated her entire day and services to benefit this cause.

DeVincenzo, the administrator of CareOne at Valley, is one of the main benefit organizers for her entire company each year. This year, she planned The Queen of Hearts Ball, which will be held in New York City on Feb. 9, benefiting the Breast Cancer Research Foundation. The company’s goal to raise $1.5 million dollars for this organization is on target to be met. DeVincenzo was also instrumental in raising $2 million dollars for The Valerie Fund in 2014, a not-for-profit organization that supports comprehensive health care services for children with cancer and blood disorders. Her background as a Masters prepared Social Worker and dedication to helping others extends beyond the patients in her center. Her leadership has rallied her employees, and colleagues of other CareOne Centers, to also join in all her efforts to make CareOne at Valley’s fundraisers a success. Over 20 CareOne employees from Bergen County centers attended the “Brows for Boobs” event at Mirror Mirror.

DeVincenzo and Debiak plan to make this an annual event each year to support breast cancer. They anticipate having another “Brows for Boobs” day scheduled in October, for Breast Cancer Awareness Month.

The Breast Cancer Research Foundation advances the world’s most promising research to eradicate breast cancer. Founded by Evelyn H. Lauder in 1993, BCRF has raised more than $570 million, making it one of the largest non-governmental funders of breast cancer research in the world. Since BCRF was founded 22 years ago, BCRF-funded researchers have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. For every dollar spent, 91 cents goes directly into BCRF’s mission of research and public education. BCRF is the ONLY “A+” rated breast cancer organization in the U.S from CharityWatch. CareOne’s goal of raising 1.5 million dollars will support seven grants for breast cancer research in New Jersey.

February 25, 2016 | Posted by CareOne | Filed in Blog, News