CareOne At Livingston Assisted Living Raises Awareness And Funds For Alzheimer’s Association

Tap Into Livingston


April 3, 2015 at 9:55 AM

LIVINGSTON, NJ — CareOne at Livingston Assisted Living hosted a “Dunking for Dollars” networking event Thursday, where Livingston Assisted Living employees, residents, local businesses, family and friends participated in a dunk-tank fundraiser benefitting the Alzheimer’s Association. The event charged $5 per throw to dunk CareOne at Livingston Assisted Living Executive Director Michael Daichman, but it was also intended to promote the annual Alzheimer’s Association Gala at Pleasantdale Chateau to be held April 8.

According to CareOne Regional Director Darren Seise, the “Memories Should Last a Lifetime” gala will be a memorable, fun and entertaining evening, complete with a silent auction, live entertainment and fantastic food. Although the spring benefit is an annual occasion at the Eagle Rock Preserve venue, Daichman said this is the first time they’ve brought a dunk tank to CareOne at Livingston Assisted Living.

“You go to marketing events and they’re boring and dull,” Daichman said. “I wanted something out of the ordinary and it’s for a great cause.”

Daichman said it is crucial to get the word out about the struggles of Alzheimer’s because it is a disease that is often misunderstood. He also said the need for good-quality care is becoming stronger than ever, which makes the gala all the more imperative to promote.

Local businesses are invited to attend the event as well as participate in the gala’s silent auction and advertise in the Alzheimer’s Association’s “Memories Should Last a Lifetime” Reference Guide, which will be distributed to all guests at the benefit. In the past, businesses who couldn’t attend the event donated auction items such as tickets, gift packages, spa and restaurant gift certificates, wine tastings and many other amenities as a way of participation in the gala. Businesses are encouraged to do so again.

“Your participation in this event recognizes your philanthropic support for our mission and honors and celebrates the lives of those who have been affected by Alzheimer’s disease,” 2015 Gala Committee Chair James Formisano said. Alzheimer’s threatens our families and out economy. Together we must make memories last a lifetime.”

Formisano said he hopes that clients, employees, families and friends will attend because it sends the message that Alzheimer’s disease must be stopped. The event will also celebrate Mother’s Day weekend because women are at the epicenter of the Alzheimer’s crisis. According to the Alzheimer’s Association committee, almost two-thirds of Americans with the disease are women and women are also more likely to be caregivers of those with Alzheimer’s and dementia.

The Association needs support for the “Memories Should Last a Lifetime” benefit to help raise vital funds for medical and scientific research. Donations will also benefit local care and support programs for New Jersey Alzheimer’s disease victims and their families.

According to the Alzheimer’s Association, caregiving responsibilities also has many consequences, including physical and emotional stress, strained relationships and often the loss of vital economic contributions. That’s where CareOne at Livingston Assisted Living comes in.

CareOne at Livingston Assisted Living helps its residents live vibrant and independent lives, with the comfort of knowing a helping hand is close by.

“Availability, continuity and consistency,” Daichman said of the CareOne community. “We’re here, we’re open and there’s always room for more.”

Daichman said anyone interested in a tour of the assisted living apartments should contact CareOne in Livingston at any time of the day or night. The CareOne at Livingston Assisted Living apartments provide all the touches of home, a wide variety of social activities and comprehensive support services that enable residents to receive the level of assistance that meets their individual needs.

To participate or advertise in the Memories Should Last a Lifetime spring gala Friday, May 8, contact Alzheimer’s Association Director Julie Schuldner at 973-586-4300 or message her at